If you say that Zenith Bank has set Ajose Adeogun in Victoria Island area of Lagos State on fire you may not be wrong.
But the fire is a joyous one, and it is in the spirit of Christmas and part of the leading bank’s corporate social responsibility (CSR) which the bank is poles apart from its competitors.
On Friday, November 22, therefore, residents of the street looked up to the joyful fire that Zenith Bank initiates every year.
A statement from Ayoola Kusimo of the Corporate Communications Department said: “The yuletide season comes to life in Lagos as Zenith Bank Plc lights up Ajose Adeogun Street with the theme “LET THERE BE LIGHT”
“This year marks the 14th year since the traditional Light up Ceremony at the Ajose Adeogun roundabout came to be.
“The official lighting was done by Mr. Ebenezer Onyeagwu the GMD/CEO, Zenith Bank Plc supported by Executive management, staff and customers in attendance.”
” Speaking during the Light up Ceremony, the GMD/CEO said: ‘Ajose Adeogun Street has come to be recognized by not only Lagosians, but Nigerians in general as an iconic place and tourist attraction because of the beautiful decorations adorning its length and breadth during the yuletide season. In fact, people from all walks of life visit with their friends and families to take pictures of this wonderful spectacle, especially at night and enjoy the ambience of the street and season.’
“The light up ceremony came shortly after the ‘Zenith Bank Aspire Music Festival’, which took place in September and is part of the Bank’s line up of events ushering in the yuletide season and end of the year festivities. Others include ‘The Zenith Bank Tech Fair, Style by Zenith 2.0 and Zenith Bank Christmas Youth Parade.
“These events are in line with the Bank’s retail business drive and continued commitment to customers as they are guaranteed opportunities to network and enjoy discounts on products displayed at these events. ”