More than 100 customers became instant millionaires across the country in a single day in the ongoing Dangote Cement Plc Bag of Goodies Consumer Promo Season 3.
Mr Anthony Chiejina, Group Chief Branding and Communication Officer, Dangote Industry Ltd, disclosed this in a statement on Thursday in Lagos.
The presentation of cheques and other laudable gifts was done across the country yesterday and in Lagos alone, more than five customers won N5 million each, while over 12 customers won N1million each respectively, the statement added.
According to Chiejina, in Lagos alone, five customers won five million naira each, while 12 others won one million naira each
Hundreds of customers were also presented with other consolation prizes, which includes millions of Naira recharge cards, generating sets, freezers, fridges, fans, air-conditioners among many others.
The statement noted that while the new millionaire costumers jubilated over their good fortune, there were still better days ahead for other Nigerians, as the promo would close on Oct. 31.
Speaking at the event held yesterday in Lagos, the National Sales Director, Dangote Cement, Mrs. Funmi Sanni said the promotion was to encourage the customers to continue to patronise the cement product, which, according to her, is the best in the country, in terms of quality and product accessibility.
Sanni stated that the company valued the consumers who were the end-users of the products.
“We are here to make more of our customers instant millionaires.
“This is part of our Corporate Social Responsibilities (CSR) in empowering our customers and helping them to build their businesses.
“The promo was conceived as a way to thank them for their support and patronage”, she said.
She added: “If you, our customers, refused to buy our products, we wont have a choice than to close shops, but because you have been supporting our operations on a consistent basis, we are still in business and it is only normal for us to also give back to you.
“The N1billion that was set aside for this Promo will go round our customers and at the end of this Season 3 Promo, hundreds of our customers will be millionaires and multi-millionaires.”