Nigerian banks such as Access Bank, Diamond Bank, Ecobank, Fidelity Bank and First Bank are among the nominees for various categories while First City Monument Bank, Guaranty Trust Bank, Stanbic IBTC Bank, Sterling Bank, United Bank for Africa and Zenith Bank have been nominated for this year’s Bank of Africa Advertising Awards.
Also nominated was the Central Bank of Nigeria (CBN) and Bank of Ghana in the Central Banks in West Africa category.
The Banks of Africa Advertising Awards announced the nominees and indicated that the awards ceremony would be billed for February 23 at the Johannesburg Stock Exchange, South Africa.
Banks of Africa is an initiative to recognise and promote financial service excellence across the continent and the awards, organised by United States of America and South Africa-based Africa to America Productions, is dedicated to celebrating outstanding achievements in financial marketing and communications.
This year’s event will focus on financial institutions and the advertising agencies in West, East and Southern Africa.
The award categories include Outstanding Television Commercial; Outstanding Radio Jingle; Outstanding Digital Advert; Outstanding Experiential Marketing; Outstanding Brand; Outstanding Brand Extension / Innovation; Outstanding Campaign; Outstanding Head of Communications; Outstanding Advert Agency and Outstanding Central Bank while there will also be a special award for Global Recognition to be presented to a banker that has pursued a career to universal acclaim.
The nominees were selected by a panel of professionals in the media and communications industry. The panel has members from each of the African sub-regions who submitted five nominations per category, which were collated to determine the top five nominees.
Said Talita Erasmus of Marketing & Communications Manager in South Africa,“With this prestigious event, we will entertain the banking greats and show what advertising is all about.”